The Spark
FASE began on the mats. During a jiu-jitsu tournament, Jonathan fought through intense headlocks until severe neck cramping set in. On the verge of quitting, he remembered a CBD balm a friend had given him and kept in his bag. He applied the simple beeswax and CBD balm; the cramping eased almost instantly, and he returned to the mats.
That moment shifted his perspective. He saw how undervalued the topical was and how powerful natural ingredients could be when used with intention. The initial goal was straightforward: create a more complex balm than the one he had used and make an overall better product. He spent weeks experimenting and refining the formula until it met his standard.
Once he perfected it, the vision expanded. He began to see the potential for a brand built not only on products, but on a way of living—one focused on evolving both physically and mentally. From that realization, FASE took shape.
The FASE Philosophy
At FASE, we fuel continuous growth. Wellness is more than what you take; it is what you learn, practice, and evolve through. Our formulas feed the physical and our content grows the mind, working together to drive continuous evolution, phase by phase.
From Source to Performance
Sourcing with purpose
We select ingredients for purity, consistency, and real-world effect.
Thoughtful formulation
We combine compounds to create complementary, synergistic profiles.
Clarity and transparency
Labels are clear so you know exactly what you are using and why.
Refine and improve
We learn from feedback and data to keep evolving our formulas.
Why we can do this
Sourcing with purpose
We build for real use, not theory.
Manufacturing and operations experience
We turn concepts into reliable production.
Ingredient sourcing and quality assurance
We select for purity, consistency, and effect.
Education and community focus
We turn science into clear, actionable content.
Meet the Founder
Jonathan Ross-Turcios
Founder & CEO
Founder & CEO with a decade of experience in product development, branding, and manufacturing in the cannabis and wellness industry.
